As merchants search for ways to differentiate themselves from the competition, many are taking a closer look at ways to improve their payment experience—both online and in-store. The importance of the payment process cannot be overstated, since it directly impacts consumers’ shopping preferences, loyalty and propensity to buy. By adopting new payment technologies—such as mPOS, self-checkout kiosks and advanced fraud-prevention tools—merchants can deliver a more streamlined and secure checkout experience at the most critical moment of the shopping journey. By doing so, merchants can better position themselves to satisfy customer expectations and ultimately, drive sales.
The information provided herein is sponsored by Discover® Global Network. It is intended for informational purposes, and is not intended as a substitute for professional advice.