Today, payment program developers can choose from several types of prepaid cards. But which prepaid card is best? The answer depends on who uses the prepaid card. With that in mind, it’s critical that developers have a solid understanding of user demographics—and the variations within those demographics—to build an effective prepaid card program.
The information provided herein is sponsored by Discover® Global Network. It is intended for informational purposes, and is not intended as a substitute for professional advice.